becker’s bridal
mothers experience

Opened in 2016, Becker’s Bridal Outlet was created with the vision of making dreams come true at a fraction of the price. Pulling from the vast showroom of the Becker’s Bridal flagship location in Fowler, Michigan, Becker’s Bridal Outlet showcases hundreds of authentic, unworn, non-consignment gowns and accessories for mothers at up to 80% off MSRP.
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Located in the heart of Lansing, MI, Becker’s Bridal Outlet is easily accessible for mothers and their daughters from all around the Midwest. More and more mothers are making special trips just to visit us, knowing they will find the perfect gown for their special occasion. We are proud to say that a significant number of our clients come to us through word-of-mouth referrals, and their journeys are always described as “worth it.”
Upon entering Becker’s Bridal Outlet, the excitement of your event begins. Our store offers a warm and inviting atmosphere, designed to create a memorable and enjoyable shopping experience. With ample space, we provide comfortable dressing rooms and plenty of viewing areas to help you envision your look for the big day. Our friendly and knowledgeable staff are dedicated to helping you find the perfect gown, whether it's for the wedding day or any other special occasion.
At Becker’s Bridal Outlet, we understand the importance of this moment for mothers and their families. That's why we offer high-quality gowns at exceptional value, along with a special gift for those who choose their dresses on their first visit. Additionally, every Becker’s customer receives exclusive pricing on all other items, including accessories.
We strive to make your experience as enjoyable and stress-free as possible. With our reputable staff and extensive selection, you will leave feeling as beautiful as you look.
Becker’s Bridal Outlet takes pride in offering an extensive selection of gowns for mothers. With a variety of styles and sizes in stock, we ensure that every mother can find something special for her occasion. Our collection includes both traditional and contemporary designs, providing a diverse range of choices to suit any taste.
Our designers represent all trends, styles, and sizes, so you can be confident in finding “the one.” Whether you’re looking for something classic or modern, elegant or understated, we have options to meet your needs. From intricate lace to sleek satin, our gowns are selected to bring you the best choices in the industry.
We also offer exclusive collections and receive some of the most sought-after designs before they are available elsewhere. Our gowns range in size from petite to plus, ensuring that every mother feels comfortable and beautiful.
As a Becker’s Bridal Outlet customer, you can expect personalized service and attention to detail. Our goal is to help you feel as special as the occasion you are celebrating. With our unique selection and exceptional service, most of our customers find that Becker’s is their first and last stop for finding the perfect gown.
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ACCOLADES
We’re recognized across the bridal industry for our service, expertise, and one-of-a-kind experience.










For over 80 years, our family of staff has held strongly to the philosophy that you, too, are a part of our Becker’s family. We couldn’t be more thrilled at how large the sisterhood of our brides has become, reaching all areas of the world. Every day friends and cousins, co-workers and hairdressers are sent to us by a former Becker’s bride. Our store and staff take a small place of pride in your memory books while we continue to build connections that last a lifetime.
At Becker’s Bridal Outlet in Lansing, MI, our traditions continue to grow, becoming a special bond between grandmothers, daughters, and grand-daughters who all find their dress in the same place. Perhaps our greatest compliment and honor is looking at the photos of you, all put together on your special day. The heartfelt gratitude in your notes and the confident smiles on your faces continue to inspire our loyalty to past, present, and future Becker’s brides.
We are honored to have earned a reputation for utmost service, selection, and value through the generations. We cherish the decades of brides who have given us the pleasure of witnessing the magical bond between you and your gown. Everyone who wears a Becker’s dress becomes a part of our legacy, and we look forward to you joining us as your own special tradition continues.
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